New ad campaign | Romeo
The new Romeo sofa, designed by Antonio Citterio and launched at the Salone del Mobile Milano, now debuts in an international ad campaign to appear in a broad selection of design, architecture and lifestyle publications.
As with the recent campaigns for the Campiello and Groundpiece sofas, the visual concept was entrusted to photographer, Federico Cedrone, and the Beatrice Rossetti Studio, who crafted a sophisticated image that projects a rarefied atmosphere in which the sofa plays the starring role, revealing its perfectly balanced proportions and the elegance of its construction details.
An intriguing video accompanies the print campaign image, in which the video camera lingers on the Romeo sofa’s distinguishing details, like the elegant metal feet and refined piping that outlines the sofa’s silhouette.
