News

The Flexform Munich flagship store by Böhmler was recently restyled by the company’s Design Center.

Flexform | Paper 2024 is the new edition of the catalog-magazine that portrays the company’s collection in an array of captivating residential settings.

The area featuring Flexform products in the Home & Furniture Department of Harrods has been expanded – in fact, it is the most prominent space dedicated to an Italian design brand – and has been completely revamped.

In partnership with La Cour du Mail, a key reference for the local design community, the Flexform Geneva flagship store recently opened its doors. 

For some years now, attentive and sensitive consumers have adopted a new awareness, leading them to focus carefully on the environmental impact of a product and, more generally, the ethical and social orientation of a brand.

China, Flexform Nanking flagship store opens

Set to launch in May is the ad campaign focused on the Perry seating system, designed by Antonio Citterio.

From April 18th to 30th, the Flexform Milan showroom in via della Moscova will host a photo exhibit celebrating the company’s heritage.

The Flexform London flagship store, launched in September of 2009 and, since then, an indispensable resource for the city’s design community, has undergone a major renovation.

China, FLEXFORM XI’AN flagship store opens.

The new Flexform Beijing showroom is located in the very popular North Easyhome area, an upscale shopping district filled with international design brands.

The corporate showroom in Meda has undergone a complete renovation. The design concept takes inspiration from the via della Moscova flagship store in Milan, designed by ACPV Architects and opened during Design Week in June.

Located near the historic city center in a high-traffic area, the Flexform Stuttgart showroom enjoys the benefits of large, light-filled street-front windows.

Entrusted once again to the irreverent eye and fertile imagination of Pierpaolo Ferrari, the new Flexform ad campaign revolves around the Groundpiece sofa designed by Antonio Citterio in 2001 and interpreted in the past by photographers of the caliber of Gabriele Basilico, Gianni Berengo Gardin and Maria Vittoria Backhaus, to name just a few of the photo artists who have contributed through their images to the success of this seating system.

The newly inaugurated Flexform Miami flagship store is located between the Wynwood District ‒ home to major art galleries and museums and famous for its striking street art ‒ and the well-known fashion district, where the most prestigious couture design and watchmaker brands have their showrooms. 

Flexform was among the 12 companies honored for their unbroken participation in every edition of the show from 1961 to the present, sharing in and supporting the history and growth of the Salone del Mobile.