New AD Campaign | Oasis

Staged on the patio of a villa overlooking a rocky cliff on a summer night, the image of the new outdoor campaign places the Oasis sofa, designed by Antonio Citterio, in the starring role. Cuddled up on the sofa, two children are intent on reading an adventure story by lamplight, under a star-studded sky.

The headline, “The comfortable side of adventure”, alludes to the sofa’s ability to engender an authentic sense of well-being, freeing the imagination to explore new horizons.

Entrusted, as was the previous ad, to the interpretation of German photographer Robert Rieger with art direction by Juma, the campaign overturns the idea that outdoor furnishings need be associated with sunny days, while also expressing the qualities of an original sophisticated design in harmony with the natural surroundings.

The new image will debut at the end of February in select international architecture, design and lifestyle publications, as well as on digital channels, accompanied by an evocative video filmed on set.