ITALY, RESTYLING OF CORPORATE SHOWROOM

Designed as a space in which to display the extensive Flexform collection and to serve as the quintessential representation of the brand’s style, the corporate showroom recently underwent a complete restyling inspired by the “Between the Folds” concept revealed at the Salone del Mobile in Milan.

The design echoes the concept’s distinctive aspects – like the alternating elegant backlit curtains and warm oak paneling on the walls – that characterize the space. Visitors are invited on a journey of discovery in which the precise combination of products, thoughtful choice of upholstery, finishes and colors and sophisticated graphic designs, including the selection of objects, all contribute to the creation of dramatic settings.

The products range from pieces for living and dining areas to the outdoors, in a variety of inspirations and solutions aimed to emphasize, on one hand, how extremely versatile the products are and, on the other, the high level of design consistency that has long set Flexform apart.

The new showroom is conceived as an identity-defining venue that transcends the role of a mere exhibit space, offering visitors an immersive experience of all the values expressed by the brand.