Milano Design Week 2025 | Interior Landscapes
Flexform introduces the new indoor and outdoor collections in two surprising installations.
The “Interior Landscapes” concept reflects the idea that design furnishings – whether intended for use indoors or outdoors – are an integral part of visual and emotional landscapes abundant with subtle nuances.
Visitors are invited to explore the two installations in Milan – at the flagship store in via della Moscova 33, where the indoor collection will be on display, and the nearby Chiostro Sant’Angelo, which is hosting the outdoor collection – to experience the new products and their connection with the surroundings in which they are presented.
The “Interior Landscapes” event is also at the heart of the omnichannel communication campaign set to debut April 1st in a variety of visual expressions that range from out-of-home installations in high-visibility locations, to ads in the most prestigious magazines and leading newspapers, and from highly targeted digital platforms to social amplification through the profiles of leading Italian and international publications.
