Grand opening Flexform Shanghai
Flexform introduces its 2024 Collection at the new Flexform Shanghai showroom.
Located in Shanghai’s West Bund district, where art and design venues abound, the newest Flexform showroom is situated among international galleries, the Grand Theater and the Dome Art Center.
The space reinterprets the concept of the Flexform stand at the Salone del Mobile in Milan and expresses a balanced blend of architecture, decoration and furnishings along a display journey that unfolds among sophisticated wood paneling, soft draperies and screens made of woven cord.
On Thursday, October 24th, in a series of events culminating in a cocktail party, representatives from the media and design community, trade professionals and customers had the opportunity to discover the latest innovations in the 2024 Collection. The Camelot sofa, Ginger chaise longue, Lauren and Eri armchairs were showcased, along with the relaunch of some of the most emblematic Flexform products, including the Groundpiece, Cestone, Perry and Lifesteel seating systems, star players in carefully staged settings that call to mind a lifestyle characterized by warm modernity.
